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Business Digital Marketing and Social Media

Advanced Certificate (AC)

View the Semester Map for Digital Marketing and Social Media Advanced Certificate

The purpose of the Digital Marketing and Social Media Advanced Certificate is to provide students with marketing management skills, so that they can obtain an entry-level position. Sample concepts to be covered will include: marketing data analytics, project management, digital media, social networking sites, recommender sites, reputation systems, user-generated concepts, social bookmarking, and virtual worlds.
  

 

Details: Advanced Certificate (AC)

Credit Hours (CH)

Credits

Program/Plan Number

426

Funding Options

Offered At

 

Career Possibilities

Courses

+-

Prerequisites

  CH

Program General Requirements

6 CH
English
ENGLISH 101
Composition 3
Development of critical and analytical skills in writing and reading of expository prose. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:Eligibility for English 101 based on prior coursework or COMPASS, ACT, or SAT test scores, or Consent of Department Chairperson.
Offered at: Harold Washington Harry S Truman Kennedy-King Malcolm X Olive-Harvey Richard J. Daley Wilbur Wright
Speech
SPEECH 101-1
Fundamentals of Speech Communication 3
Theory and practice of oral communication; development of poise and confidence, delivery, and speech organization; public speaking practice; small group discussion, and development of standards of criticism. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:Eligibility for English 101 based on prior coursework or CCCRTW, COMPASS, ACT, or SAT test scores, or Consent of Department Chairperson.
Offered at: Harold Washington Harry S Truman Kennedy-King Malcolm X Olive-Harvey Richard J. Daley Wilbur Wright

Program Core Requirements

27 CH

Business

     BUSINES 259    Introduction to Project Management                                                                             3        
     BUSINES 260    Digital Marketing and Social Media                                                                               3        
            
Business
BUSINES 111
Introduction To Business 3
Survey of modern US business, analyzing organization and types of businesses, major business functions, business and the environment, roles played by business and consumers in the economy and various economic systems. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:
Offered at: Harold Washington Harry S Truman Kennedy-King Malcolm X Olive-Harvey Richard J. Daley Wilbur Wright
BUSINES 213
Data Visualization and Presentation for Business 3
This course provides a foundation for technologies for technologies and functions of spreadsheets, presentations, and Business Intelligence. The course introduces and expands students understanding of presentation and spreadsheet software through experimentation, critical thought, and personalization. Concepts introduced in this course aim to develop an understanding of the different types of business data, various analytical approaches, and application of these approaches to solve business problems. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:
Offered at: Harold Washington Wilbur Wright
BUSINES 231
Marketing 3
Examines the functions and objectives of marketing. Includes flow of industrial and consumer goods through the marketing system, and the role of the consumer, the product, the market, the pricing policies, promotion and distribution methods. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:Grade of C or better in Business 111.
Offered at: Harold Washington Harry S Truman Kennedy-King Malcolm X Olive-Harvey Richard J. Daley Wilbur Wright
BUSINES 284
Business Communications 3
Study of communication (including motivation, perception, language, distortions, organizations, listening) and its role in the administrative process; patterns of mis-communications (such as by-passing, deception, generalizations, association, labeling) are examined for better understanding of communication process and to improve organizational environment; consideration given to psychological impact of various communications media. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:
Offered at: Harold Washington Kennedy-King Malcolm X Olive-Harvey
Computer Information Systems
CIS 120
Intro to Microcomputers 3
Fundamental concepts of computer information systems as applied to microcomputers in business and personal use; includes hands-on experience with a variety of microcomputer software. Writing assignments, as appropriate to the discipline, are part of the course. Allowed Repeatable Course: Not more than three credit hours will be counted towards the CIS/IT degree requirements. Additional earned credit hours up to six will be counted towards elective credit and requires the consent of Departments Chairperson. ARC: 3 times.
Prerequisites:
Offered at: Harold Washington Harry S Truman Kennedy-King Malcolm X Olive-Harvey Richard J. Daley Wilbur Wright
CIS 181
Web Development I/Basic Web Technologies 3
This course covers website architecture, layout structure, documentation, and user interface development with an emphasis on valid and semantic code. Style sheets will be used to organize and present page content. Responsive design techniques and tools will be used to build a robust website. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:Eligibility for English 101 OR Consent of Department Chairperson.
Offered at: Harold Washington Harry S Truman Kennedy-King Malcolm X Olive-Harvey Richard J. Daley Wilbur Wright
Digital Multimedia
DMD 168-1
Computer Art I 3
Students will be introduced to the concepts of computer art using representative programs and concepts from the profession. Students will be introduced to both raster paint/photo retouching programs and professional quality vector drawing programs. Students will also be introduced to the history of computer art. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:Eligibility for English 101; or consent of department chairperson.
Offered at: Harold Washington

Additional Requirements

  CH

Program Elective Requirements

3 CH
​Students should choose one of the following courses:
Business
BUSINES 214
The Legal & Social Environment of Business 3
A study of the legal and social environment of business with emphasis on business ethics and corporate social responsibilities. Areas of concentration include governmental regulation of business, securities law, consumer protection law, labor law and employment law. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:
Offered at: Harold Washington Harry S Truman Kennedy-King Olive-Harvey Richard J. Daley Wilbur Wright
Philosophy
PHIL 107
Ethics 3
Introduction to representative ethical systems; approaches to problems of values and conduct. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:Eligibility for English 101 based on prior coursework or CCCRTW, COMPASS, ACT, or SAT test scores, or Consent of Department Chairperson.
Offered at: Harold Washington Harry S Truman Kennedy-King Malcolm X Olive-Harvey Richard J. Daley Wilbur Wright

Area of Focus

  CH

Focus Electives

  CH

 

  CH
Total Minimum Credit Hours
 

Career Pathways

Business Business & Professional Services

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