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Media Communications Radio Production and Broadcasting Associate in Applied Science

Media Communications: Radio Production and Broadcasting

Associate in Applied Science (AAS)

​The Radio Production and Broadcasting course of study provides a comprehensive overview of the Media Communications industry with a focus in radio. The program provides a real world, hands-on overview of the art and business of radio broadcasting, while developing in-depth knowledge and skills regarding the total operation of a radio station, including the history of radio broadcasting from its inception to the latest radio technology. The program will train students in the areas of on-air talent, production, programming, or business, which includes radio marketing, promotions, and sales.

View the Semester Map for Media Communications:Radio Production and Broadcasting Associate in Applied Science

Details: Associate in Applied Science (AAS)

Credit Hours (CH)

Program/Plan Number

0083

Funding Options

Open For Enrollment

Yes

Also Offered At

 

Courses

+-

Prerequisites

 CH

General Education Requirements

15  CH

Students should meet with a college Academic Advisor for selection of specific course requirements for the 15.0 credit hour minimum general education portion of the AAS degree.

​​Students should refer to the General Education Requirements for AAS degrees.  The AAS model includes the State of Illinois Human Diversity requirement.​

Program Core Requirements

36  CH
Business
BUSINES 141
Business Mathematics 3
Review of basic arithmetic principles, application of arithmetic operations to business forms and to analysis and solution of problems of percentage, markup and markdown, discounts, interest, prorating, life and property insurance, taxation, and payrolls. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:
Offered at: Harold Washington Harry S Truman Kennedy-King Olive-Harvey Richard J. Daley Wilbur Wright
Media Communication
MEDIACM 102
Announcing 3
Develops the ability to transform written copy or script into voice performance emphasizing copy preparation, breath control, pronunciation, articulation, use of full dynamic range, microphone techniques, and hand signals. A variety of copy, including commercials, news and public service announcements will be covered. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:Eligibility for English 101 based on prior coursework or CCCRTW, COMPASS, ACT, or SAT test scores, or Consent of Department Chairperson.
IAI Approved
Offered at: Kennedy-King
MEDIACM 145
Intro To Media Communication 3
A survey of the history, technology, structure and operation of the telecommunications industry. Topics include advertising, audience measurement, network television, radio station operations, cable television, broadcast regulations and licensure, satellite communications, pod casting, and careers in media communications. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:Eligibility for English 101 based on prior coursework or CCCRTW, COMPASS, ACT, or SAT test scores, or Consent of Department Chairperson.
Offered at: Kennedy-King
MEDIACM 160
History of Radio Genres 3
An in-depth look at the progression of radio since its inception, as well as examination of the huge impact that it had on American culture. Introduction to the different radio genres, and the will examine the drastic transition those genres have undergone over the years. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:Eligibility for English 101 based on prior coursework or CCCRTW, COMPASS, ACT, or SAT test scores, or Consent of Department Chairperson.
Offered at: Kennedy-King
MEDIACM 190
Language, Culture and Media 3
Television, radio, print and film reflect and transmit culture through language and images. Using these media as a context, this course will examine a variety of depictions of culture and language and will evaluate perceptions about language and culture within various segments of society. Students will be encouraged to think critically about language choices and to analyze the impact of culture and media on those choices. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:Eligibility for English 101 based on prior coursework or CCCRTW, COMPASS, ACT, or SAT test scores, or Consent of Department Chairperson.
Offered at: Kennedy-King
MEDIACM 203
Media Writing 3
Creation and preparation of scripts for radio and television programs and segments which include news copy, commercial copy, public service announcements. Special attention will be paid to correct format and form. Word processing skills will be utilized in this course. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:Eligibility for English 101 based on prior coursework or CCCRTW, COMPASS, ACT, or SAT test scores, or Consent of Department Chairperson.
IAI Approved
Offered at: Kennedy-King
MEDIACM 221
Radio Production I 3
This course is designed as an introduction to the audio control system and training in the operation of related equipment. Emphasis will be placed on how the various components integrate into a system. Demonstration of expertise through class exercises and laboratory projects is required. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:Eligibility for English 101 based on prior coursework or CCCRTW, COMPASS, ACT, or SAT test scores, or Consent of Department Chairperson.
IAI Approved
Offered at: Kennedy-King
MEDIACM 222
Radio Production II 3
Review the audio control system and its various equipment components. Emphasis will be placed upon creating, producing, and directing service announcements, news and drama which may be utilized by Kennedy-King's own WKKC-FM. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:Grade of C or better in MEDIACM 221, or Consent of Department Chairperson.
Offered at: Kennedy-King
MEDIACM 260
Media Sales & Marketing 3
A study of sales and marketing relative to broadcasting and cable television. Introduction to the principles of packaging a product for sale to advertisers and program buyers. Review of organization management at television stations, networks, and cable outlets, and Internet Service Providers(ISP). Emphasis is placed upon theoretical and practical aspects of developing presentation skills including instruction and utilization of media research materials such as rating books in positioning sales. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:Grade of C or better in MEDIACM 145, or Consent of Department Chairperson.
Offered at: Kennedy-King
MEDIACM 271
Intro to Interactive Media 3
A practical introduction to interactive media, otherwise known as the Internet. While in this course, students will become better acquainted with new technologies and methods for creating participatory media, while making it available through nontraditional outlets. Students will develop new ideas for assisting in this tradition, with both the Internet, as well as the traditional broadcast space. Class topics will also cover the technologies that go hand in hand with both the creation and utilization of interactive "new" media. This course will emphasize group projects. Students will be introduced to the unique issues encountered while producing for interactive media, such as streaming, bandwidth, compression, memory allocation, and optimization. Various distribution media will be examined including CD-ROM, DVD, and the Internet. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:Eligibility for English 101, or Grade of C or better in English 100 and Grade of C or better in (MEDIACM 145 and CIS 120), or Consent of Department Chairperson.
Offered at: Kennedy-King
MEDIACM 298
Audio, Video or Internet Capstone 3
After satisfactory completion of all Media Communications courses, this course is intended to provide students with the opportunity to integrate their television, radio, and internet skills by preparing an actual portfolio suitable for employment in the media industry. With an emphasis on quality, the Capstone portfolio will feature a variety of product projects to showcase specific, industry related skills obtained while enrolled in the Media Communications program at Kennedy-King College. In addition, students will create a marketing package for themselves, including a resume, business cards, interactive website, and audition/resume disk. Student must obtain consent of Program Director to take this course concurrently with their internship course, MEDIACM 250. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:Consent of Department Chairperson.
Offered at: Kennedy-King
Speech
SPEECH 101-1
Fundamentals of Speech Communication 3
Theory and practice of oral communication; development of poise and confidence, delivery, and speech organization; public speaking practice; small group discussion, and development of standards of criticism. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:Eligibility for English 101 based on prior coursework or CCCRTW, COMPASS, ACT, or SAT test scores, or Consent of Department Chairperson.
IAI Approved
Offered at: Harold Washington Harry S Truman Kennedy-King Malcolm X Olive-Harvey Richard J. Daley Wilbur Wright

Additional Requirements

 CH

Elective Program Requirements

6  CH
Students must select a minimum of 6 credit hours from the following courses:
English
ENGLISH 105
Business Writing 3
Fundamentals of basic forms of business correspondence. Writing assignments, as appropriate to the discipline, the course.
Prerequisites:Grade of C or better in ENGLISH 101 or Consent of Department Chairperson.
Offered at: Harold Washington Harry S Truman Kennedy-King Olive-Harvey Wilbur Wright
ENGLISH 107-1
Report Writing 3
Letters and reports, methods of collecting and organizing data, and methods of presenting facts and ideas effectively. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:
Offered at: Harold Washington Kennedy-King Richard J. Daley Wilbur Wright
Entrepreneurship
ENTRE 201
Introduction to Entrepreneurship 3
The interdisciplinary course introduces participants from various disciplines to the concept of sustainable entrepreneurship, a manageable process applicable across careers, work settings, and time. The course focuses on building entrepreneurial attitudes and behaviors that will lead to creative solutions within the business community and other organizational environments. Course topics include the history of entrepreneurship, the role of entrepreneurs and intrapreneurs in the 21st century global economy, and opportunity identification. The course will examine elements of creative problem-solving, development of an enterprise concept/model. Examination of feasibility studies, and the social/moral/ethical implications of entrepreneurship. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:Eligibility for English 101 and Math 118, or Consent of Department Chairperson.
Offered at: Harold Washington Harry S Truman Kennedy-King Malcolm X Olive-Harvey Wilbur Wright
ENTRE 202
Opportunity Recognition and Development 3
Participants will learn techniques and processes leading to opportunity (value) recognition to include the assessment of target market, current economic, social, and political climate that provide value opportunities for entrepreneurial ventures. Entrepreneurial opportuntites will be assessed relative to personal strengths and weaknesses, financial, professional, social, and personal goals. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:Eligibility for English 101 and Math 118, and Grade of C or better in ENTRE 201, or Consent of Department Chairperson.
Offered at: Harry S Truman Kennedy-King Olive-Harvey Wilbur Wright
ENTRE 204
Entrepreneurial Marketing & Sales 3
Introduces participants to marketing and personal selling strategies designed to support entrepreneurial development and growth. Participants will develop a theoretical and practical understanding of key marketing and sales strategies, including competitive product/services pricing, product/service promotion and distribution, customer and supplier qualification and the closing of sales transactions. This course will utilize the lecture and presentation format supplemented by interactive computer simulation to facilitate the participant's understanding of marketing and sales. Writing assignments, as appropriate to the discipline, are part of this course.
Prerequisites:Eligibility for English 101 and Math 118 and Grade of C or better in (ENTRE 201, and ENTRE 202), or Consent of Department Chairperson.
Offered at: Harry S Truman Kennedy-King Olive-Harvey Wilbur Wright
Speech
SPEECH 160
Business & Professional Speech 3
Speech techniques used in selling, administrative reporting, public relations, program speaking, conference procedures, and other industrial and professional presentations. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:
Offered at: Kennedy-King Wilbur Wright

Area of Focus

 CH

Focus Electives

 CH

Required Work-Based Learning Courses

6  CH
Media Communication
MEDIACM 295
Practicum Internship 3
Planned and supervised training which allows the application of theory to actual practice prepares a student for working independently toward specific career objectives. The internship/practicum generally occurs after the student has completed eighteen MEDIACM credit hours. It takes place at a regular worksite and instruction/supervision is provided by an employee at the worksite. Writing assignments, as appropriate to the discipline, are part of the course.
Prerequisites:Consent of Department Chairperson.
Offered at: Kennedy-King
Total Minimum Credit Hours
 

Career Pathways

Human Sciences (Liberal Arts)

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