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Public Relations Specialist

Minimum Education Required for this Career

Basic Certificate
Advanced Certificate
Associate's Degree
4+ year Degree
4+ Year Degree
$37,958

City Colleges Program Options

Nature of the Work

Public relations specialists typically:
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Write press releases or other media communications to promote clients.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.
  • Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. 
  • Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.
  • Coach client representatives in effective communication with the public or with employees.
  • Update and maintain content posted on the Web.
  • Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.
  • Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.
  • Coordinate public responses to environmental management incidents or conflicts.

Click here to learn more about 27-3031 Public Relations Specialists.

Training, Other Qualifications, and Advancement

Future Trends

Career Pathways

Success at City Colleges

Career Disclaimer

Wage estimates are based on Occupational Employment Statistics and the American Community Survey. Wage estimates are also affected by county-level Economic Modeling Specialists Intl. (EMSI) earnings by industry. The Nature of the Work description is from O*Net Online, sponsored by the U.S. Department of Labor.