Navigate Up
Sign In
No

Marketing Manager

Minimum Education Required for this Career

Basic Certificate
Advanced Certificate
Associate's Degree
4+ year Degree
4+ Year Degree
$57,300

City Colleges Program Options

Nature of the Work

Marketing managers typically:
  • Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.
  • Initiate market research studies or analyze their findings.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.

Click here to learn more about 11-2021 Marketing Managers.

Training, Other Qualifications, and Advancement

Future Trends

Career Pathways

Success at City Colleges

Career Disclaimer

Wage estimates are based on Occupational Employment Statistics and the American Community Survey. Wage estimates are also affected by county-level Economic Modeling Specialists Intl. (EMSI) earnings by industry. The Nature of the Work description is from O*Net Online, sponsored by the U.S. Department of Labor.