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Advertising and Promotions Manager

Minimum Education Required for this Career

Basic Certificate
Advanced Certificate
Associate's Degree
4+ year Degree
4+ Year Degree
$51,922

City Colleges Program Options

Nature of the Work

Advertising and promotions managers typically:
  • Inspect layouts and advertising copy and edit scripts, audio and video tapes, and other promotional material for adherence to specifications.
  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.
  • Gather and organize information to plan advertising campaigns.
  • Confer with clients to provide marketing or technical advice.
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Prepare and negotiate advertising and sales contracts.
  • Plan and execute advertising policies and strategies for organizations.
  • Assist with annual budget development.

Click here to learn more about 11-2011 Advertising and Promotions Managers.

Training, Other Qualifications, and Advancement

Future Trends

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Success at City Colleges

Career Disclaimer

Wage estimates are based on Occupational Employment Statistics and the American Community Survey. Wage estimates are also affected by county-level Economic Modeling Specialists Intl. (EMSI) earnings by industry. The Nature of the Work description is from O*Net Online, sponsored by the U.S. Department of Labor.